Forward outdoor
  • Home
  • Good Adventure News
  • Gear Guide
  • Consulting
  • About

Keen Leads by Detoxing from "Forever Chemicals"

5/23/2022

0 Comments

 
Picture
A recent report on the use of PFAS, also known as "forever chemicals," outlines just how far the outdoor industry still needs to go in ridding products that touch our skin of toxic chemicals. Only a handful of main brands, including Keen, Teva and Patagonia received passing grades from the Natural Resources Defense Council. You can read the report here. To demonstrate its commitment Keen actually created instructions and shared the process they used to eliminate them so others can follow suit.

There are many chemicals used in the products we wear that cause all kinds of nasty diseases, but the hub bub around PFAS is exactly because they are "forever chemicals." Most lab-made substances break down over time, but PFAS are particularly horrible because they never break down. PFAS are generally used in waterproofing everything from jackets to shoes and bags, but they contribute to a variety of human health problems including cancer and birth defects.

I applaud Keen here for figuring out how to create the same end result, water repellency, without the crazy chemicals, and then offering to share this intel with the rest of their competitors. It goes to show that the other folks who claim that they don't know of alternatives or need many more years to figure it out, just aren't trying hard enough. Keen has even created a webpage and “Green Paper” outlining exactly how others can follow in their footsteps.

​
0 Comments



Leave a Reply.

    SUBSCRIBE for Good Adventure News!

    Information & Inspiration for your adventures

    Our belief is simple: we can make the world a better place by purchasing goods and services from companies that care about their impact on the environment and society while making a profit. When these companies succeed they raise the bar for the rest of their competitors, using the power of the consumer to send a message!​

    Archives

    November 2022
    October 2022
    May 2022
    April 2022
    November 2021
    June 2021
    November 2018
    October 2018
    September 2018
    May 2018
    April 2018
    March 2018
    October 2017
    December 2016
    October 2016

    Categories

    All

    RSS Feed

Proudly powered by Weebly