Without getting too techie (I’ll let the folks at Columbia explain it all in the video), PFCs are a nasty chemical that even the most well-intentioned outdoor companies have been using to make gear like jackets waterproof. The problem is that just like everything, it breaks down over time, and by simply wearing it on that rainy hike in the woods we’re dropping little bits of laboratory-made chemicals onto the plants and into the streams we love. The pocket-protector Earth gods at Columbia, though, have taken it upon themselves to turn that notion on its head.
A few highlights of the OutDry Extreme ECO (to be released in spring 2017 for $199)
- Fabric made from 21 recycled plastic bottles
- Initially offered only in white, saves 13 gallons of water without using dyes
- Zippers and pulls made from recycled material
- Informational hangtag made from 100% Post-Consumer Recycled content with soy inks
- Shipped in a specially-designed plastic bag made from renewable sugarcane instead of petroleum. Developed in partnership with packaging company Avery Dennison.